Das Auge
Relaunch of a landmark property
The floor plan of the striking structure is modelled on the shape of the human eye, which is why the building was given the memorable name DAS AUGE. A total rental area of around 15,800 m² is available. The open access at three-storey height to the atrium courtyard is an architectural highlight with a wow effect – the façades only close from the fourth floor upwards.
We have breathed new life into this Darmstadt office property by creating a new brand design. The interlinked measures include social media, mailings, brochures, outdoor advertising, mobile advertising, sponsorship of the Bundesliga football club SV Darmstadt 1898, promotional campaigns and much more.
Stylish
office building
with
impressive
atrium
courtyard
